You know it's the dawn of Valentine's pain once you see the massive semi trailer sitting pretty in our parking lot. Yes, we have a refrigerated trailer all week in our parking lot to store flowers and arrangements because our inside coolers simply aren't large enough to handle everything.
| inside the V-Day truck |
Valentine's Day. The day of all days. The Christmas of florists. I am not quite sure that anyone outside of the floral industry really understands just how much time and energy goes into the magic of what is Valentine's Day. It's not just one day, but at least two weeks (if not more) of constant working, thinking, standing, and if you're lucky, a little bit of crying. However, it takes several months of planning, ordering, discussing, and creating before February even arrives. As soon as the Christmas season is over, we have Valentine's on the mind and luckily for everyone, business was up this year.
Because Valentine's Day fell on a Monday, Ben White Florist was open for two weeks without a weekend break. The bulk of our deliveries fell on Monday (we beat last year's record), but we still had quite a few deliveries to make Saturday, Sunday, and Tuesday. It was crazy, and needless to say, we were all exhausted before we even hit the weekend, which was spent chugging down caffeine like crazy lunatics on very little sleep and eating these:
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| Mallory made these yummy chocolate chip cookie-covered oreos. |
Good news this year, though! Because of our awesomeness, we were interviewed by the Austin American-Statesmen and visited by two news stations! The face of our morning delivery driver, Chance, made the newspaper:
And Molly was interviewed by the local news:
All in all, I think we had a great Valentine's this year. Our team was amazing and everyone worked very well together to create a smooth holiday with no arguments! I'm sure beer/wine helped, but if you were working like crazy in an extreme environment, you might have a frosty beverage, also.
If you'd like to view our news interviews, please visit the following links:
Fox News Austin
YNN News Austin


